Dwayne ‘The Rock’ Johnson announced a partnership with Under Armour a while back and today he dished out some more details about the deal which will include the ‘DJ Signature Series’ consisting of sneakers, apparel and lifestyle wear for men, women and kids.
I’m confident that the shoes will suck, but that’s not the point of this blog.
Under Armour has quietly amassed an impressive roster of signature athletes including the MVPs in baseball, basketball and [soon to be] football. Bryce Harper, Stephen Curry, Cam Newton and Jordan Spieth are all UA guys. So is Tom Brady. And now, The People’s Champ.
Nike will always reign supreme but you can’t deny that Under Armour has all of the rising stars of tomorrow locked up.
Again, I’m sure The Rock’s signature shoes and lifestyle apparel won’t have people lining up down the block but it’s worth noting that Under Armour has built a stable of high profile talent, across multiple platforms, that is more charismatic than any of the other brands.
Just waiting on the commercial where The Rock tells Nike to take that Swoosh, shine it up real nice, stick it sideways and shove it straight up their candyass.
IT’S OFFICIAL: Proud to announce our global partnership with @underarmour. A landmark deal where we’ll create the “DJ INSPIRED SERIES” of footwear, apparel & lifestyle wear for men, women and kids to chase your greatness daily. As well as support UA’s Connected Fitness initiatives. Another cool component to this deal is we’ll create product capsules in footwear, apparel and accessories inspired by the films I’m working on and the characters I’ll play. FOR EX: We’re creating innovative swimwear and cool INSPIRED SERIES rash guards I’ll be saving lives in, while trying not to trip when running in slo-motion down the beach in our big action comedy of BAYWATCH to the technologically advanced INSPIRED SERIES HOBBS gear, that he’ll kick that ass in, when we film FAST & FURIOUS 8. And here’s the best part of it all.. yes, we’ll create cool and innovative apparel, footwear and accessories for you guys to rock and hopefully be inspired by – but we’ll also help continue to build UA’s philanthropic initiative: UA FREEDOM, created to inspire, honor and support members of the US Military, First Responders and Public Safety Officials. This deal’s been years in the making and as you can now see it’s a game changer and never been done in Hollywood. And to me, the most motivating factor of this whole thing is it will always come down to me and all of you ’round the world, waking up every morning, punching that clock and putting in the hard work with our own two hands. Let’s roll and have some fun along the way.. #UA #DJ #IWill #BloodSweatAndRespect 💯👊🏾 * Link is in my bio.